From the Baby Boomers to Millennials, every generation brings its own behaviors and preferences to college campuses and higher education institutions have had to adapt to changing times.
Evidence indicates that Gen-Z students tend to value higher education and understand the numerous benefits that it has to offer. In fact, it’s likely that a larger percentage of Gen Z will attend and graduate from college than any previous generation, including Millennials. So despite rising competitive challenges, including the increasing popularity of online schools and community colleges among value-minded applicants, many higher education institutions can expect rising applications and enrollments as Gen Z makes its way through high school. Housing officers need to begin preparing now to attract these students, because what they expect from campus housing is drastically different from generations past.
The traits that define this generation are going to dictate changes to both on and off-campus housing facilities and programs. Housing managers and the institutions need to prepare for some major changes to recruit and retain this up-and-coming generation.