Starting on day one, The SHURE Initiative set out to create original content, research, and events of exceptional quality for university planners and PBSA executives who wanted something different than the status quo. The mission of The Student Housing and University Real Estate Initiative is to improve student lives and enhance the built environment in university neighbourhoods. Our members have been actively engaged and involved – and we’ve brought the same ethos to our business daily. When you support The SHURE Initiative, you help to build a better housing environment for students while improving campus master planning. SHURE is not a publisher. It brings pride to a meaningful membership and content platform. SHURE Initiative wants to make the university environments where we operate better places to live for faculty, staff, students, and the broader community. SHURE is a division of CAPRE OMNIMEDIA, LLC.