According to Starbucks, Customers can use their own clean, personal cup for every visit at all company-operated stores and participating licensed stores in the U.S. and Canada.

University Retailer Starbucks to Start Accepting Reusable Cups  

January 4, 2024

SHURE Initiative

One of the most active retailers on campus around the globe, Starbucks, is aiming to reduce waste from coffee cups. Indeed, Starbucks has committed to reducing waste by 50 percent by 2030.

Customers at participating stores in the U.S. and Canada who bring any clean, personal cup will receive a $0.10 discount on their beverage, and in the U.S., Starbucks Rewards members will receive 25 Bonus Stars.


Related SHURE Initiative content: Retailers Starbucks and Loblaw Discuss On-Campus Strategy in Response to Surging Enrollments and New International Students

“At Starbucks, we envision a future where every beverage can be served in a reusable cup,” said Michael Kobori, Starbucks chief sustainability officer. “Offering customers more options to use a personal cup when they visit Starbucks marks tangible progress towards the future. We know our customers are passionate about the planet, and now, they can join us in our efforts to give more than we take, no matter how they order.”

A Starbucks store on-campus in the Student Services building, West Virginia University in Morgantown, WV, USA (Getty Images)

Starbucks is the first national coffeehouse in the U.S. to offer customers the option to use their cups when mobile ordering. In Canada, Starbucks is the first to provide customers with the option to use their cups in mobile order for all drinks and all sizes. This is part of a more significant cultural movement. The company is shifting toward reusables and away from single-use plastics, making it convenient for customers to use their cups for every visit.

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